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新西兰基督城论文代写:全球本策略

全球本土化策略,B&W齐柏林飞艇iPod基座可以依靠的是调整其营销组合根据国家发展。当公司在可被归类为发达国家的组织中运作时,组织可以提供标准化的标准产品.。然而,如果组织需要一些适应而运行在欠发达国家的组织可能会发现它提供的产品在规定的价格完成市场渗透的目的非常困难(乐噢妮都等,2002)。这一问题可以通过在美国、欧洲或其他欧洲国家(如马克,2010)发达国家提供的比标准化产品较少的产品来解决。这将有助于该组织得到一些试验,一旦他们体验到产品的普通功能,他们可能愿意购买标准化产品,然后可以提供给他们。然而,组织必须调整其促销和通信组合,并应使用适当的沟通组合,应描绘什么品牌已经提供,以及如何提供这些产品区别于市场上可用。这意味着定位为B&W齐柏林飞艇iPod码头成功的关键,不管在哪里,该组织已经运行.

新西兰基督城论文代写:全球本策略

The glocalization strategy that B&W Zeppelin iPod docks could rely on is to tailor its marketing mix according to the development of the country. When the firm is operating in countries that could be categorized as developed, the organization could offer its standardized products with standard features. However, if the organization will be required some adaptation while operating in underdeveloped countries where the organization may find it extremely hard to offer the product at the stated price and accomplish the market penetration objective (Leonidou et al., 2002). This problem could be resolved by offering products in such market having lesser features than the standardized product that the firm offers in the developed countries like USA, UK or other European countries (Mark, 2010). This will help the organization to get some trial and once they experience the ordinary features of the product they may be willing to purchase the standardized product that could be then offered to them. However, the organization has to tailor its promotion and communication mix accordingly and should use the appropriate communication mix which should portray what the brand has been offering and how such offerings are distinguished from what is available in the market. This means positioning is the key to success for B&W Zeppelin iPod docks, no matter where the organization has been operating (Leonidou et al., 2002).

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