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新西兰留学生作业代写:品牌形象认同

将进行二次文献综述,以确定形成上述假设的变量和因素。在这方面,本研究主要利用学术期刊数据库,包括Sage在线期刊、EbscoHost和Thomspon-Gale。这些数据库都是经过同行评议和学术研究的,同时也是国际化的,因此可以从全球视角全面关注消费者忠诚度问题。这些期刊数据库都是国际性的,这一点很重要,因为本研究关注的是整个酒店业,而不是任何一个特定国家的酒店业。该研究使用布尔搜索词“品牌认同”和“消费者忠诚度”;“品牌认同”和“消费者满意度”;“品牌形象”及“消费者满意”;“品牌形象”及“消费者忠诚度”;“消费者满意”及“消费者忠诚”;“品牌认同”和“品牌形象”。然后根据日期和当前与组织品牌、酒店品牌或市场品牌的相关性筛选结果。这是很重要的,因为一些研究结果与实际研究无关,一些无关的、必须删除的发现包括性别偏见、奶牛繁殖和其他无关的术语。未来的二级文献综述研究将集中于更强的布尔搜索词,以删除不需要的主题,并防止不必要的时间延长。利用二次文献综述建立定量调查中的问题,并建立各假设陈述之间的关系。

新西兰留学生作业代写:品牌形象认同

The secondary literature review will be conducted to establish the variables and factors that develop the above hypothesis. In this, the research has chosen to utilise mainly scholarly journal databases, including Sage Journals Online, EbscoHost, and Thomspon-Gale. Each of these databases is peer-reviewed and scholarly, as well as international, which allows for a holistic focus on the issues of consumer loyalty from a global viewpoint. The point that each of these journal databases is international is important as this research focuses on the hotel industry as a whole, not on the hotel industry in any particular nation. The research was conducted using the Boolean search terms of ‘brand identity’ and ‘consumer loyalty;’ ‘brand identity’ and ‘consumer satisfaction’; ‘brand image’ and ‘consumer satisfaction’; ‘brand image’ and ‘consumer loyalty’; ‘consumer satisfaction’ and ‘consumer loyalty’; ‘brand identity’ and ‘brand image.’ Results were then sifted through based on date and current relevance to organisational branding, hotel branding, or market branding. This was important to do as some research findings were not related to the actual research, some findings that were unrelated and had to be removed included gender bias, cow procreation, and other unrelated terms. Future secondary literature review research will focus on stronger Boolean search terms to remove unwanted topics and prevent unnecessary time extensions. The secondary literature review is utilised to establish the questions in the quantitative survey as well as to establish relationships between each hypotheses statement.

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