The printing press itself was an unforeseen phenomenon which transformed the way data and ideas were exchanged and shared. Luther’s ability to take advantage of the invention undoubtedly widened his audience significantly. Luther’s works such as the 95 Theses began to circulate across Germany leading to much of the population gaining access to his works. The works of Luther could be purchased in many different forms, from books to more accessible small, eighteen page pamphlets. As mentioned previously, the ability to mass produce the written word was a new phenomenon. This fact may imply that many of the people who were influenced by Luther’s works never bought his works out of academic interest but rather because of the new market for printed works that was sweeping across Europe. Andrew Pettegree believes that the popularity of Luther’s works was due to the new medium of purchasing pamphlets rather than his theological reforms. His argument provides convincing information regarding the behaviour of those who were intrigued by Martin Luther’s work. Pettegree believes the trend of purchasing pamphlets, coinciding with the circulation of Luther’s works, allowed for the creation of its own momentum. This momentum led to a surge in the purchase of Luther’s works and this surge is what made Martin Luther a household name. Luther’s doctrine provided the laymen of Germany with a fascinating and alluring new world. ‘In the case of Zomere that he was clearly an avid purchaser of pamphlets even though he did not read’.Pettegree’s explanation of the popularity of Luther presents an argument that the printing press as an entity inspired interest in the source, directly referring to a well-documented baker, Zomere, who provides evidence for Pettegrees argument, making the source far more convincing. Pettegree evidently believes that the works of Luther were unavoidable which inspires the argument that the printing press is the most significant factor for the popularity of Lutheranism. Although the source is convincing it only refers to one specific example so it is impossible for Pettegree to provide an accurate argument of the behaviour of the people across the German territories.